Retirement Planning or Aerating the Lawn?
Plan Retirement? I’d rather wash a cat!
A clever ad agency created a commercial for Nationwide Insurance about retirement planning entitled “Two Up.”1 When “retirement planning” was mentioned by a couple at breakfast, they leapt into action cleaning the oven, cleaning the gutters, washing the family pets, eventually pressure washing the roses & pretending to aerate the lawn. The commercial is effective because it is based in reality. […]